sensse beauty
your first a.i straightner
BRIEF
ENSSE, known for its award-winning LED skincare line, aimed to break into the competitive haircare market. The challenge was to differentiate their new product in a sea of generic, one-size-fits-all tools hair tools, ensuring it conveyed innovation, premium quality, and a personalised, beauty-first approach. Product name, direction and overall market approach was required.
SOLUTION
Our strategy highlighted how the product name "AI" sets the SENSSE AI Straightener apart in a market where AI and hot tools are rarely combined. This innovation underscores the product’s uniqueness. By emphasising that we’ve "built your hair stylist inside," we communicated that the straightener offers salon-quality results, crafted for professional performance while still being perfect for home use. SENSSE AI Straightener wasn’t just another hot tool; it is a powerful, intelligent stying tool that blends innovation, precision, and premium elegance perfectly.
#1
category first approach : it's unique name & features highlight innovation
RESULTS
#2
unique value added messaging: "your hair stylist built in"
#3
distinctive design that stands out on shelf
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