We developed a vibrant series of animated Instagram stories for Rhode's new lip peptide, inspired by playful, food-themed visuals. The content highlighted the product’s modern colours and lip-loving food craings, creating a visually engaging experience that felt fun, fresh, and on-brand. By focusing on animation and playful storytelling, we ensured the lip gloss was the star of the show while capturing the attention of the audience in a way that encouraged interaction and brand connection.