chopstick styler
hot tools packaging 'made with attitude'
BRIEF
Hair tools were black, boring, and all about specs.Yawn. After research, we discovered Chopstick needed to be young, energetic, and unapologetically stylish curling brand that embodied curl empowerment. The challenge: design a product and packaging collection that celebrates individuality, delivers the brand promise of 3 + days of long-lasting curls no matter your hair type, and positions Chopstick as the bold, rebellious rectangular wand curling leader.
SOLUTION
Created 3 bold designs built around “curls with attitude.” Chopstick Styler became the first hair tool brand to feature young, trend-led models on packaging and the first curler to launch on PrettyLittleThing. With titanium barrels, digital temperature, and pastel, Instagram-worthy packaging, Chopstick transformed into a bold, lifestyle-first curling brand made to turn heads and curls.
10+
global retailer partnerships ( UK, EU, USA)
RESULTS
#1
winner of the Cosmopolitan beauty award for best hair tool - recognised for product performance + design
£1m
£1.5million product turnover within a year
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