faux king florals

a real faux-king floral brand

BRIEF

The faux floral market is saturated with traditional, dated designs that lack any real focus on artistry, innovation, or modern aesthetics. There was a clear opportunity for a brand to break the mould by redefining faux florals through craftsmanship, hyper-realism, and a bold, contemporary approach. Faux King Florals needed a distinct visual identity, stronger positioning, and cohesive storytelling that communicated its refusal to follow tired, fake looking floral trends.

SOLUTION

Faux King Florals was created and positioned as the rule-breaking, artistry-obsessed leader of the faux floral world by spotlighting its signature 'Faux Floralistry' ( unique floral arrangement methodology) and unapologetic rebellion against tired, traditional designs. Bold visuals, hyper-real craftsmanship, and 5D depth became the brand’s calling card, backed by a confident voice that celebrates innovation and obsession-level detail. Such as "so good even the bees get confused". Every touchpoint from was aligned to showcase the science, skill, and attitude behind each creation, cementing Faux King Florals as the fresh, design-forward alternative the industry desperately needed.