the pilates girl
a franchise-ready, pilates brand
BRIEF
A new women-focused reformer studio needed a feminine, modern identity. The owner wanted something soft, elevated and empowering that spoke directly to women. Brandspo recognised the opportunity to build not just a studio, but a lifestyle-led wellness brand with strong franchise potential.
SOLUTION
A new identity, The Pilates Girl, was developed from concept, name through to final execution.
The identity blends soft girlie tones, feminine strength, modern wellness energy, and a sensory, matcha-led lifestyle experience. The result is a visual and verbal world that feels luxurious yet approachable, positioning the business for expansion while delivering a signature wellness escape for women.The result is a franchise-ready identity designed to feel like a self-care destination, not just a class.
#1
modern identity - that stands out + attracts attention
RESULTS
#2
engagement - creates a lifestyle experience that resonates emotionally
#3
scalability - designed to grow into a franchise-ready wellness brand.
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