Protein overload

PROTEIN OVERLOAD

There was a time when adding “high protein” to your packaging instantly signalled health, discipline and performance. Today? It’s in everything.

Coffee.

Cereal.

Ice cream.

Pasta.

Water.

When every brand is shouting the same claim, consumers stop hearing it.

👇 Are we heading towards protein fatigue, or will “high protein” become the new baseline for food brands?

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